Alex Furman, Performica's co-founder and CEO, initially forged his career in engineering and entered the HR space to tackle real-world organizational issues. 
 
He first made a mark by co-founding and taking public Invitae, a medical genetic testing company, which peaked at 4,000+ employees and $10 billion valuation.
 
As CHRO, he spearheaded development of the OrgGraph™— a transformative people analytics technology, greatly improving talent management for both employers and employees alike.
 
With Performica, Alex is redefining the performance management, setting a fresh benchmark in the HR tech landscape.